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What customers use zapIQ for

Insurers, developers and fintechs use zapIQ to reach people by what they can afford, then send the audience to the tools they already run.

Niva BupaGurugram · InsuranceAnarockMumbai · Real estatePopClubBengaluru · Fintech

Niva Bupa

Gurugram · Insurance
Use case
Affordability-led plan targeting
The job
Match health plans to what a family can afford, and keep renewals on the plans that fit.
Affluence bandPropensityPersona
“Financial intelligence helps us offer the right health plan to the right family, and renewals stay strong.”
Name and role to confirmDraft

Anarock

Mumbai · Real estate
Use case
Homebuyer pre-qualification
The job
Check intent against purchasing power before the sales team spends a site visit on it.
Affluence bandAssetGeo
“We qualify homebuyer intent against real purchasing power before a single site visit.”
Name and role to confirmDraft

PopClub

Bengaluru · Fintech
Use case
Credit-ready acquisition
The job
Find UPI users ready for a credit card and reach them with rewards that match their spend.
Credit readinessSpend personaAffluence band
“We find UPI users who are ready for a credit card, and bring them in with rewards that match how they spend.”
Name and role to confirmDraft

Thirty minutes, your use case. Our team walks you through it.

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