Offers & campaigns
Contextual Marketing Suite
Campaigns that fire at exactly the right moment. Low-code, quick to integrate.
Find the customers who can actually buy.
zapIQ adds affluence, propensity and persona to your customer list, then sends ready audiences to the tools you already use.
Trusted by
Niva BupaAnarockPopClub
<100 msAPI response
DPDPCompliant
ISO 27001Certified posture
IndiaHosted platform
How zapIQ works
You bring nothing. Every signal comes from zapIQ data.
01 Connect
Plug into zapIQ data
Link to zapIQ’s licensed data. Nothing to upload, no data team to wait on.
02 Build persona
Describe who you want
Credit, mobility, e-commerce and product signals fill in and shape the persona.
03 Enrich
Every record gets a profile
An affluence band and propensity scores place each customer on the map.
04 Select
Pick the customers who fit
Choose traits yourself, or describe the audience to the AI assistant. The match count updates as you go.
05 Activate
Only the audience leaves
It goes out as SHA-256 match keys to Meta, Google, Salesforce or your dialer. Raw identifiers never do.
What customers use it for
Gurugram · InsuranceNiva Bupa
“Financial intelligence helps us offer the right health plan to the right family, and renewals stay strong.”
Use case Affordability-led plan targeting
Playbooks for your industry
The same signals power three growth jobs. Each playbook bundles an audience, where it goes and the result to expect.
Growth · BFSI & Lending
Affluence-targeted lookalikes
Sharper ROAS than interest-based targeting.
Affluence A2+Credit 740+Tier 1-2
Push to Meta · Google · Ads Data Hub
Pre-bureau qualified prospects
Less bureau spend wasted on net-new.
EMI headroomNo active loanAffluence A2+
Push to Meta · Google · Ads Data Hub
Six products on the same signals
Use the intelligence on its own, or run it through a product built for one job.
Loyalty & rewards
Enterprise Loyalty Suite
End-to-end loyalty for large books, with omni-channel and hyper-local offers.
Offers & campaigns
Offers Engine
Custom offers, targeted by financial fit, for businesses of every size.
- Create, customise and rule-base offers
- Target by affluence and propensity
- Deliver across app, web and partner channels
Credit
zapLoans
Loyalty & rewards
Loyalty Wallet
Rewards, refunds and gift cards in one place.
Loyalty & rewards
Gift Cards
Gift-card programs on autopilot.
See zapIQ on your own data.
A 30-minute session with our team. Raw identifiers stay protected the whole time.
Or write to contact@zapiq.in
Build an audience in one browser tab
Describe the audience in plain words and the AI assistant builds the trait combination for you. Know exactly who you want? Add traits by hand in the same card. No SQL, no data ticket.
app.zapiq.in/workspace/personas/new
HomeYour datasetsPersonasAudiencePerformanceIntegrations
Personas › New persona
✓Upload2Select traits3Build audience4Export
Combination 1ANDOR
AI assistantDescribe who you want. It picks the traits.
Home owners in big cities who can afford a premium card
Reading your request
Suggested traits
SkipAdd 5 traits
Describe your audience
Traitsor add traits by hand
+ Add trait
Matched customersLIVE
38,40,000
of 38.4 L in your book
Tier 10% · 0
Tier 20% · 0
Tier 30% · 0
Avg propensity0.00
Est. ROAS lift0.0×
Example workspace. Figures are from the product demo on zapiq.in.
Describe, don’t configureOne sentence to the AI assistant gives you a trait combination to keep, edit or skip.
Same-day trainingAnalysts run their first audience on day one.
One person, one workflowLookup, persona, audience and export, with no hand-offs.
Works with the tools you already run
Data comes in from where it lives. Audiences go out to where you run campaigns, as hashed match keys.
Your data in
CRMSFTPDatabase
Affluence, propensity, personaSHA-256 hashed
Audiences out
Meta AdsGoogle AdsJioHotstarAds Data HubAiSensySalesforceHubSpotZohoLentraNewgenTata TeleOzonetelAPI & webhooks
Built so your InfoSec team says yes
DPDP-aligned, ISO 27001, hosted in India. Every trait, push and export is logged.
Raw identifier
·Priya@Example.com·Normalised
priya@example.comSHA-256
6bdb7e961d54ddc243ec721e6e211ac0a179b19a9ce2ad52a418198e146e69fePlatforms receive
Match key onlyMetaGoogleSalesforceDialer
Example address. The hash shown is the real SHA-256 of the normalised value.
Zero-knowledge by designRecords are normalised and SHA-256 hashed before activation. Platforms receive match keys, never raw identifiers.
DPDP-aligned, ISO 27001India data residency, audited data licensing, and an audit log for every trait, push and export.
Licensed at sourceFirst-party data and behavioural signals from licensed partners, plus group data. All licensed at source.
Deleted when a pilot endsPilot records are destroyed within seven days, and the audit log goes to your security team.
Read the security policy Questions buyers ask
Identifiers are normalised and hashed with SHA-256 before anything is activated. Connected platforms only receive hashed match keys, never raw identifiers.
First-party data and behavioural signals from licensed partners, plus group data exhaust. Everything is licensed at source.
Analysts are trained the same day. Once your data is connected, marketing tracks deploy in minutes, with no SQL and no data-engineering ticket.
BFSI and lending, auto, FMCG, health and diagnostics, QSR and real estate. The same signals re-skin to each industry's vocabulary.
Pilot records are destroyed within seven days of the pilot ending, and the audit log is shared with your security team.
Thirty minutes, your use case. Our team walks you through it.
contact@zapiq.in